Setting up an IS marketing function

Client case

A major player in the energy sector

Setting up an IS marketing function

About the client

Our client is a privately held French oil and gas company, which is one of the world's "supermajors". Its activities cover the entire production chain, from the extraction of crude oil and natural gas to the creation of energy, including refining and commercial distribution activities.

What were the results?

  • A Marketing function of the IT Department
    • Operational within the Group IT Department
    • Relayed to all the company’s entities
  • A clear roadmap on each of its playing fields
    • Communication
    • Users
    • Projects: cost homogenization, service catalog, Service Desk, …
  • A shared and relayed Group ISD DNA
  • Actions taken as soon as the framework is completed

What was the key to your success?

The success of this mission is mainly based on the following points

  • The function was built on a balance of ambitions (Group IT Department, business IT Department, other players)
    • Business expectations, the function’s clients
    • The market standards for this function
    • The personality of the manager taking the position
    • The decentralized and international organization of IT
  • In terms of operating methods, the mission was carried out in a quasi-immersion mode in order to immerse oneself in the culture and install the levers of success


1 Partner

Where did you start from?

The Group’s IT Department wanted to promote the contribution of the entire IT sector to the company’s business.

To this end, it decided to create the position of “IT Marketing Manager”.

It is quite natural that they called on us to frame and launch this marketing function of the IT Department with the person approached for the position.

What was your approach to the issue?

The mission was carried out with the spirit of the “outside-in” char by Talisker: we build an entity in relation to its customers.

A distinct expectation of what the function should look like

  • Formalization of the Group IT Department’s expectations for the function
  • Inventory of ISD functions to identify the position of the marketing function in the organization and its interactions
  • Identification and commitment of players and bodies for the 5 business divisions.

A projection of the scope of the function

  • Valuation of the IT department
  • Expression of services
  • Customer voice
  • Customer and user experience
  • Image / Communication