Jean-Luc Dagron

Internal marketing starts with stopping complaining!

I constantly see posts from people explaining how tough their job is and how much sweat it takes every day to do work whose value is ignored by everyone. And then they point fingers at the main culprits of this “slavery”: Users or clients who don’t understand the brilliance of the solutions offered (or don’t know how to use them) The boss who doesn’t grasp the complexity Partners or suppliers who miss the stakes In short: a nightmare! The solution that often appears? Marketing!…

Finding a name !

Sometimes we are lucky – or not – to inherit a name, and it’s rare that this identity gets challenged.The creation or merger of companies creates these introspective moments, allowing a collective…

Pride in B2B: Emotion is Part of Business!

Tired of dull, soulless B2B marketing? Fed up with customer strategies that boil down to Excel spreadsheets and growth curves? It’s time to bring some freshness…