Customer experience

Customer Experience between the rise of AI and the necessary human touch

Customer Relationship professions face a complex equation. Clients want autonomy, but without effort. Interactions must be fast, yet remain personalized. The technological landscape, particularly with artificial intelligence tools, must also be considered, without forgetting the emotional aspects of Customer Experience. So, between AI and human, what kind of experience should be offered to clients? How can we meet the core requirements of CX: personalization, speed—even immediacy of responses—and emotion? I. AI as an agent: offering the experience of…

#Customer experience

Internal marketing starts with stopping complaining!

I constantly see posts from people explaining how tough their job is and how much sweat it takes every day to do work whose value is ignored by everyone.…

#Communication #Customer experience

Finding a name !

Sometimes we are lucky – or not – to inherit a name, and it’s rare that this identity gets challenged.The creation or merger of companies creates these introspective moments, allowing a collective…

#Customer experience

Pride in B2B: Emotion is Part of Business!

Tired of dull, soulless B2B marketing? Fed up with customer strategies that boil down to Excel spreadsheets and growth curves? It’s time to bring some freshness into your professional relationships and discover the underestimated power of pride!Yes, pride. That sense of accomplishment and belonging that motivates your employees and can be just as contagious among your B2B clients. Imagine, for a…

#Customer experience

What is the potential of AI for your business?

AI is a transformative technology with seemingly limitless potential. It’s a topic of major disruption, performance maximization, and intense debate, prominently featured in mainstream media. It generates nearly as many articles (163,000 in Q1 2024) as the Israel/Hamas conflict (175,000) and just about half as many as the war in Ukraine (over 300,000), to which it adds context (source: France Info, Infomédia section, 26/04/24).   As of mid-2024, every company we work with has at least experimented with AI (40), a…

#Customer experience #Talisker

Employee experience and internal client experience: the essential role of IT departments

The Information Technology Departments (IT) play a crucial role in transforming companies. Traditionally seen as the guardians of a company’s technology and security,…

#Customer experience