Customer experience

Internal marketing starts with stopping complaining!

I constantly see posts from people explaining how tough their job is and how much sweat it takes every day to do work whose value is ignored by everyone. And then they point fingers at the main culprits of this “slavery”: Users or clients who don’t understand the brilliance of the solutions offered (or don’t know how to use them) The boss who doesn’t grasp the complexity Partners or suppliers who miss the stakes In short: a nightmare! The solution that often appears? Marketing!…

#Communication #Customer experience

Finding a name !

Sometimes we are lucky – or not – to inherit a name, and it’s rare that this identity gets challenged.The creation or merger of companies creates these introspective moments, allowing a collective…

#Customer experience

Pride in B2B: Emotion is Part of Business!

Tired of dull, soulless B2B marketing? Fed up with customer strategies that boil down to Excel spreadsheets and growth curves? It’s time to bring some freshness…

#Customer experience

What is the potential of AI for your business?

AI is a transformative technology with seemingly limitless potential. It’s a topic of major disruption, performance maximization, and intense debate, prominently featured in mainstream media. It generates nearly as many articles (163,000 in Q1 2024) as the Israel/Hamas conflict (175,000) and just about half as many as the war in Ukraine (over 300,000), to which it adds context (source: France Info,…

#Customer experience #Talisker

Employee experience and internal client experience: the essential role of IT departments

The Information Technology Departments (IT) play a crucial role in transforming companies. Traditionally seen as the guardians of a company’s technology and security, IT departments are now called to become strategic partners with other business units within the company. To achieve this, it is imperative for IT departments to understand, respond to, and even anticipate the needs of employees, who are their “internal clients,” while providing a positive experience. Offering a positive internal client experience: The “internal client…

#Customer experience