Finding a name !
Sometimes we are lucky – or not – to inherit a name, and it’s rare that this identity gets challenged.The creation or merger of companies creates these introspective moments, allowing a collective reflection that forges a management team. It’s a beautiful exercise on the boundary between transformation and communication. And it’s one of the joys of my job: I have one foot in Kilt and the other in Talisker. This should be easy! The process is always seen as somewhat “secondary”: okay, we need a name, it’s…