Customer Experience between the rise of AI and the necessary human touch
Customer Relationship professions face a complex equation. Clients want autonomy, but without effort. Interactions must be fast, yet remain personalized. The technological landscape, particularly with artificial intelligence tools, must also be considered, without forgetting the emotional aspects of Customer Experience. So, between AI and human, what kind of experience should be offered to clients? How can we meet the core requirements of CX: personalization, speed—even immediacy of responses—and emotion? I. AI as an agent: offering the experience of…